Brand book · Vol. 01 · Concept
Sumus Balt Projects
Delivering well-built, well-managed commercial and industrial projects.
This is a design concept prepared by Matthew Link for Sumus Balt Projects Ltd. It is not the live website.
A-01 · The idea
The drawing stays on the job.
The partnership says it takes a project from drawings to completion, and then supports it once people move in. The brand takes that literally. The drawing is a working document, and it stays on site after turnover.
Every page in the system works like a sheet, with a hairline grid, dimension ticks and a stake in the ground. Photographs show the real work and the type stays plain. There is one accent colour, the last light on the prairie, and it is used sparingly.
A-02 · Logo
Use the published mark. Don't redraw it.
The master logo is the PNG on the live site. On light grounds it runs as published. On Night it is inverted. Nothing else changes.
Clear space
Keep a margin equal to the height of BALT PROJECTS on every side. Nothing enters the dashed box above.
Minimum size
140 px wide on screen. 32 mm wide in print.
Below minimum
Set the name in Montserrat 700 instead: Sumus Balt Projects
Misuse
Don't stretch
Don't recolour
Don't rotate
Don't set on busy photography
Screen redraw To confirm
A Montserrat redraw for places where a raster file won't do, such as motion and large-format screen. It follows the published lockup: SUMUS light and BALT bold on the first line, PROJECTS below, with the stem of the T in BALT dropping between the C and the S. It is a screen redraw, to confirm against the master vector before anyone uses it. There is no monogram.
A-03 · Colour
Night site, prairie light.
Seven supporting colours taken from a site after dark and the prairie soil, and one accent: the last light on the prairie. Last Light is the only accent.
- Night
#100E0CPage field, hero ground, hoarding
- Plate
#1C1A17Cards and raised panels
- Iron
#3A3834Rules, input borders, secondary fills
- Steel
#9A958CSecondary text, never below 14 px
- Clay
#C6A58CWarm support from prairie soil. Never with Last Light
- Last Light
#E39B48Ticks, emphasis, focus ring, concept credit
- Panel
#E7E4DCLight metal and paper, light logo ground
- Drawing
#F6F3ECPrimary type and blueprint linework
Measured contrast
| Pair | Ratio | Use |
|---|---|---|
| AaDrawing on Night | 17.38 : 1 | All text |
| AaDrawing on Plate | 15.67 : 1 | All text |
| AaNight on Panel | 15.16 : 1 | All text |
| AaLast Light on Night | 8.30 : 1 | Labels, ticks, focus |
| AaNight on Last Light | 8.30 : 1 | Primary buttons |
| AaSteel on Night | 6.47 : 1 | Secondary text, 14 px and up |
| AaSteel on Plate | 5.83 : 1 | Secondary text on cards |
| AaIron on Night | 1.65 : 1 | Rules only. Never text. Inputs add a Steel underline |
| AaLast Light on Clay | 1.01 : 1 | Never |
Ratios are WCAG 2.2 relative luminance, calculated from the hex values above.
A-04 · Type
Montserrat for the sheet title. Source Sans 3 for the notes.
Two families, both on Google Fonts. Dimension labels use Source Sans 3 in caps, not a third family.
Display · Montserrat 700 · 48 to 72 px
Constructed correctly the first time
Title · Montserrat 650 · 32 to 40 px
From the drawing to the service call
Heading · Montserrat 600
Coordination of trades, consultants, and inspections
Body · Source Sans 3 400 · 18 / 27
We focus on buildability, sequencing, and quality control, making sure projects are constructed correctly the first time and supported properly after turnover.
Note · Source Sans 3 italic
Six stages. Only the work they publish.
Dimension label · Source Sans 3 600 · 12 px · 0.16 em · caps
T/O Slab · Grid A to E · Sheet L-01
Kicker · Montserrat 600 · Last Light
A-04 · Type
A-05 · Graphic device
The stake.
One vertical datum taken from the T in BALT. In the logo its stem drops between the C and the S of PROJECTS. As a device it carries on below the baseline and tapers to a point, the way a survey stake goes into the ground. Around it sit a hairline construction grid and extension ticks.
Do
- Use one stake per section, as its marker: a chapter head, the hero progress rail, or a hoarding edge.
- Keep it in Last Light on dark grounds, Night on light ones.
- Let it grow as a section is revealed.
Don't
- Repeat it as a pattern or border.
- Turn it into a monogram or an icon set.
- Rotate it, fill it with photography, or pair it with a second accent.
A-06 · Imagery
Their photographs, barely graded.
Only the company's own photography. Crop to the building and the work. Keep the crane in frame when the point is that the site is live. A light grade only: no duotone, no blue night grade, no heavy grain.
Panels on. Openings cut.
Filenames are not titles. A photo gets a project name only when the live site captions it with one. Short cards are cropped low, centred at 72% of the height, so they show the building and not the sky.
A-07 · Voice
A builder talking, not a brochure.
Short, plain sentences in Canadian spelling. Say what gets built and who stands behind it. If a fact isn't published, tag it and ask.
Write
We take pride in standing behind our work, long after the site fencing comes down.
Avoid
Alberta's premier award-winning construction partner, trusted by hundreds.
Write
Construction management and project supervision.
Avoid
End-to-end, best-in-class project delivery solutions.
Write
Respond quickly and professionally when issues arise.
Avoid
Ever wondered what happens after handover? More than a builder, a partner for life.
Write
Area To confirm
Avoid
Area: 48,000 sq ft (a plausible guess)
Spelling
Canadian: colour, centre, metre.
Punctuation
Full stops and commas. No long dashes.
Numbers
Only the ones they publish. No invented stats.
A-08 · Motion
The drawing completes. The page does not perform.
Motion should feel like a set of drawings being issued: precise and quiet. Animate transform, opacity, clip-path, and stroke only. With reduced motion turned on, everything shows complete and still.
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-
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Sheet L-01
Haptics
8 to 15 ms pulses on Enter, menu, stage change, filter, wizard step, and submit. Never on scroll. Off with reduced motion.
Pinning
Only the hero and the lifecycle sheet pin, and only on a large screen with a fine pointer.
Never
Bounce, custom cursors, or scroll-jacking outside the two pinned sheets.
A-09 · Applications
On site, on the truck, in the proposal.
Mockups built with the real logo. Contact details are the published ones.
587.370.2893
#220 - 704 4th Avenue South
Lethbridge AB T1J 0N8
Bridging the gap between construction delivery and long-term responsibility
587.370.2893 · projects@sumus.ca
587.370.2893
Delivering well-built, well-managed commercial and industrial projects.
Proposal
Project name
PlaceholderA-10 · Contact and usage
This book is a concept.
It was prepared by Matthew Link for Sumus Balt Projects Ltd. It is not the company's published brand standard, and nothing in it is approved for use until they say so.
Facts come from the live site only. Anything the site doesn't publish is tagged To confirm.
- Location
- #220 - 704 4th Avenue South
Lethbridge AB T1J 0N8